The bar has been set. Absolute perfect Twitter marketing.

If you have the race between Ashton Kutcher (@ Aplusk) and CNN (@ Cnnbrk) to 1,000,000 followers on Twitter is you must have in the last week was camping. Ashton was on Oprah (@ Oprah) and got send your first tweet - how you can ignore that?

While millions of people still don't get this is a BIG deal. This has nothing to do with Ashton itself. You have not a fan of his work to be. It involves a major change in the control that takes place. Ashton will definitely, he declared shipment victory in his live last night.

"The old guard passed and the neue Wache is here.." We can and we create our actors can and our media broadcast. We can be and our own media censor us. We are over a million.

It was a decisive moment for media and buzz and recoveries have already begun.

We are big fans of Twitter. Watching Ashton last night life was more exciting than just the countdown to 2000. But, like my wife likes to point out not everyone thinks it a big deal. That's where Mr. of Kutcher's ingenious marketing thrown head. He knew that there must be a way that he could use the attention of the media got the race. What could save millions of lives - Ernst originally as a joke at the end began.

This little video produced David against Goliath challenge the us on the edge of our seats were. Ashton leveraged brilliant attention to something to support him - ending malaria is obviously important. He committed a donation of 10,000 nets to protect people from disease and started the ball rolling. Already, many profiles people have matched or exceeded Ashton's donation. Oprah committed matched 20,000, CNN with 10,000, and it was just a few hours.

It is safe to say that the Organization Ashton is supporting malarianomore.org, see more visitors and donations than ever before. The charity acted quickly to get the attention. Note that most would come your traffic as a result of the Twitter messages, your site has prominent tie-in, Ashton and Twitter, you make it easy to follow and donations and even promote auto twitter profile backgrounds to help spread your message.

As marketers must learn to appreciate it on so many levels. Here we much about 'Harnessing the power of Twitter' talk at Tweamr Be a better example might be? Congratulations Ashton on a job very well done.

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Land Rover includes Twitter marketing his New York Auto show promotion

AdAge and others fall that history as Land Rover is planning to use Twitter.

Two things make this a unique.

First, is Land Rover # hashtags (# LRNY) into your Twitter online and offline marketing activities including. I guess you could say that # skittles was the first really do this as a brand marketing efforts, but it sounds the tags as Land Rover further will take it, relating to the promotion. While Land Rover 'push their day users' user with their twiter search results page for the day, Skittles 'moved'. My guess is that the Skittles strategy is effective but your brand better for this approach is appropriate.

The second unique aspect (for a great brand) of Land Rover's marketing on twitter for money is that you use Twittad as part of the campaign. Twittad is a twist on things set to use their followers by the partnership with existing Twitter users. It sounds as you take Twitter profile pages for a period of time the user and can send tweets to your followers and the users are then paid. It's not immediately clear how the user selected for relevance to the theme based or to achieve maximize / minimize duplication, and so on.

Land Rover not the only national marketers do remain so for long, should said James Eliason, CEO of Twittad, Des Moines based "social media affinity network" Wunderman Land Rover's tapped launch boost.

Twittad sounds good at first, but it's interesting to see how users react. The model will be almost certainly must evolve to true to provide measurable value for your customers. Only, because it is cheap, doesn't mean that it is a good deal.

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