Maybe he was written to deliberately artificially inflate an increase of people - the comments or get to the blogosphere and Twittersphere in turmoil. I hope so, certainly because this article on duct tape could be more misleading marketing.
The author somewhat type if you read the article and its response to some of the comments. Sounds like he says you that Twitter can be a part of your marketing mix but that it should not be priority - for businesses, the basics down of their positioning, messaging, etc. nailed still not.
Legitimate companies (and probably some illegal shops, but we are not going) benefit from Twitter. In contrast to the most demand generation it needs just a little creativity and time not money.
While the odd restaurant or Café some headlines because of your tweeting strategy can be grabbing, most small companies have far greater pressing basic needs, the limited time and resources to money from twitter can assign when it comes.
This is a dangerous statement. What follows is even worse. The author describes a list of 8 items claiming that you need before you "interferes with Twitter or Facebook". While some of the most popular tools use the list quote, it is far from comprehensive. The list could be easily 4-5 times as long. We have only scratched the surface if it to creative social media of promotion.
No one should show you off a solid marketing strategy is the corresponding. However, businesses of all sizes, that Twitter in the marketing mix will have potential short- and long-term effects to underestimate, shoot themselves in the foot, or perhaps leg.
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