The last thing, that you want, whenever you're your business on money from twitter, someone is poaching your company or brand. It happens enough where some users may not be safe if you are talking about the 'real' company / person or an imitator. Of course there are also some great stories of people who assume that no way you talk it, to the 'real' person only to find that you are!
Fortunately, Twitter has recently one ' verified account '-function to help resolve the problem.
http://Twitter.com/help/Verified
It will solve the problem completely, but it is a step in the right direction and shows that Twitter recognizes the importance. If users cannot trust you real person or company based talk that the user name, you will sell another way connect.Verify find! We are heading there now...
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