Virtue of DiGiorno brand pizza teamed up with PR company Weber Shandwick, Twitter, to as part of the launch of a new pizza to use. The Twitter marketing plan is to identify the influential Twitterers and offer their Tweetups pizzas.
"We out there media was different touch points with a combination of online and offline, with a lot ever," said Tom MoE, Director Marketing for Kraft's DiGiorno brand, AdAge. "We find always the latest and most relevant places of both to be, and we thought this would be a great offer to combine with Twitter."
Can not beat for trying, but we will see in any case this one carefully. twitter software There are too much possibilities for it go wrong. We can only hope that you have worked through a lot of possible scenarios - positive and negative.
We hope that DiGiorno marketing people are sincere. That you engage with the Twitter community. You understand that you an undertaking should be not be deleted after their introduction. Last but not least, we sure hope that our prove our first thought wrong - that was driven this whole exercise in the start plan with the ability to generate some buzz by throwing "Twitter".
No comments:
Post a Comment